Your Franchise Funding Partner
Liberty is Committed to a Stronger & Better Future
Liberty Franchise Lending was founded with a bold vision: to empower entrepreneurs to achieve their franchise dreams through fast, reliable financing. With over 20 years of franchise lending experience, our team knows what it takes to get deals done. We’ve helped franchise owners across America secure the capital they need to start new businesses, expand to additional locations, and succeed in a highly competitive market.
Mission & Values: Our Core Values
Fueling Franchise Success

Expertise
Franchise financing isn’t just one of our services, it’s all that we do. Our lenders and advisors are specialists who understand the nuances of funding franchise businesses (from FDD requirements to royalty structures). We stay on top of industry trends and SBA guidelines so you get the best advice and loan terms.

Relationships & Trust
Over two decades, we’ve built deep relationships with franchise brands and lending partners. These connections often give our clients a head start in the loan process. Franchisors know us and trust that we’ll support their new franchisees. Banks and lenders value our referrals because we bring qualified borrowers. Above all, we earn our clients’ trust through honest advice and by going the extra mile to secure the right financing.

Personalized Service
We may have a nationwide reach, but we’re a boutique team that treats every client like a partner. When you work with Liberty Franchise Lending, you get friendly, one-on-one support from a dedicated loan specialist. We listen to your goals and concerns, answer all your questions, and tailor our solutions to fit you. Your success is our success, and we measure ourselves by how well we help you thrive.

Speed & Efficiency
In business, timing is everything. We prioritize faster approvals and closings so you don’t miss a beat. Our processes are designed to cut through red tape – we coordinate with lenders and franchisors swiftly, delivering results in days instead of the weeks or months a traditional bank might take.
Together We Succeed
Meet Our Team
Jonathan Speranza
Owner & CEO
Victoria Osburn
Vice President of Sales
Franchisee & Franchisor Relations
Why Choose Liberty Franchise Lending?
Our leadership and lending team have decades of combined experience exclusively in franchise financing. We’ve seen it all – from economic ups and downs to the evolution of franchising – and we leverage that knowledge to your benefit.
Based in Dallas, Texas, we proudly serve franchise entrepreneurs in all 50 states. No matter where your franchise opportunity is located, we can finance it. We are well-versed in regional market differences and can work remotely with you through phone, email, and online tools seamlessly.
We work with franchise businesses of every industry and size – from fast-food restaurants and retail stores to home services, fitness studios, hotels, and beyond. New franchisee opening their first unit? Multi-unit owner expanding a portfolio? We have solutions for everyone.
Our proven approach and lender network translate into a high loan approval success rate for our clients. We know how to present your franchise business plan in the best light and match you with a lender that’s inclined to say “Yes.” Even if you’ve been turned down elsewhere, don’t lose hope – we often succeed where others fail.
Professionalism is key in finance, but we also believe in being approachable and bold. That means we’re not afraid to fight for your funding and think outside the box to get you approved. At the same time, you’ll find us easy to talk to and always ready to explain your options in plain language.
Liberty’s Background
Our Story
Liberty Franchise Lending was born out of a desire to change the franchise financing game. After years of working in commercial lending and seeing talented entrepreneurs struggle with cookie-cutter banks, our founders knew there was a better way. They envisioned a lending company exclusively focused on franchises, combining the rigor of big-bank financing with the heart of a small business. Today, that vision is reality – we’ve assembled a team of franchise finance pros and created a platform that simplifies funding for franchisees. We are proud to have helped countless franchise owners open doors and expand operations, and we continue to grow alongside our clients.
In every loan we fund, we see the bigger picture – a new business launched, jobs created, a community served. That’s what drives us every day.



Let’s Get Started
Get Funded Now
Ready to fuel your franchise growth? Contact us today for a free consultation or apply now to get started. We take you to the finish line of your franchise journey with fast, reliable funding – let’s build your franchise success together!